ur Instagram star – Pozzetti 6.5L Ice Cream
The ice cream market is like the weather forecast – constantly changing, but if you follow it closely, you can always enjoy its magic! In Croatia, the number of Pozzetti ice gelato shops is fewer than the fingers on your hand, while abroad, these very same Pozzetti shops are a real magnet for dessert lovers – with queues stretching as long as summer nights.
Since we already export our gelato products and know these international markets well, we couldn’t help but notice the phenomenon: ice cream shops offering only Pozzetti-style ice cream have become an absolute sensation. So, we thought – Hey, it’s time for us to scoop up a piece of that sweet success!
At first, it seemed like a simple task. Turns out, we needed a serious investment in new technologies to achieve that perfect, creamy Pozzetti standard. But, as they say – for a good ice cream, it’s worth breaking a sweat!
Developing these products meant truly understanding the entire concept, because honestly, at first, it wasn’t clear to us why someone would buy ice cream they couldn’t even see in the display case, just a tub with a lid hiding the product inside. But we quickly figured it out.
On the other hand, our 5 and 8-liter ice cream tubs require no philosophy whatsoever –just one look at their sheer indulgence, and your legs will instinctively carry you straight to the freezer. These tubs practically scream: “Buy me!” The product looks so tempting that, even if you came in just for bread and milk, you’ll find yourself unable to resist the urge to treat yourself to a gelato on the way home.
And then we come to the Pozzetti shops—those scenes where people stand in line, patiently waiting for their ice cream like they’re waiting for free concert tickets. But if you take a closer look at the concept of these stores, you’ll realize there’s actual science behind that line.
First of all, these shops are almost always tucked away in enclosed spaces and look like they just walked out of a commercial for minimalism. Everything is “clean” – the walls, the neatly arranged shelves, no visual clutter to stress you out. Secondly, they don’t sell just anything. If there’s something besides gelato on offer, it’s always perfectly combined to enhance the ice cream experience.
But the most fascinating part? There’s no impulsive shopping here. No one walks into the Pozzetti shop just to browse “what’s new.” – they come with a mission: “I want that gelato because I know it’s amazing!”
Most customers? They’ve been here before and are coming back for more. And the rest? They’re the ones standing in line, thinking, “Alright, let’s see what all the fuss is about.”
So, the secret lies in understanding the entire concept. When all the pieces fall into place – from the look of the space to the taste experience – the lines are guaranteed. And us? We’ve learned that ice cream isn’t just a dessert; it’s an entire emotion. And us? We’ve learned that ice cream isn’t just a dessert; it’s an emotion. Sometimes in a tub, sometimes in a display case, but always with the same goal—to win the heart of every ice cream lover.
Every ice cream has a story—unique, special, just like you! This isn’t just ice cream; this is a revolution in a cone. Welcome to the world of Pozzetti shops, where every bite tells a gelato story – one that’s delicious, wholesome, and completely different.
Ice Creams with Attitude
Pozzetti shop brings you ice creams with a personality! Gluten-free? Got it. Vegan? Got it. Artificial additives? Nope, not here! These are ice creams for a new generation of ice cream lovers who want to enjoy a pure, high-quality, and irresistible taste! The whole concept speaks to a modern crowd that wants their ice cream to be healthy, delicious, and covered—because somehow, a lid just makes it feel cleaner. And when you put it all together, it suddenly makes perfect sense!
A Concept That Holds Water (and Ice Cream)
This innovative approach to ice cream is not just about taste. It’s the whole experience, a story that connects the product, the space, and the people. A Pozzetti shop requires the setting designed to match this vision – from special display cases that keep the ice cream at its best to a minimalist yet charming interior. Sure, it’s not easy, but trust us – it makes sense.
Compact and Practical
Wondering who would buy this kind of gelato? We went through dilemmas with partners and found the answer. Many are ready to open special Pozzetti shops! In many cities, it is not easy to find space for two large display freezers that would attract passers-by from the street. But for a Pozzetti shop? You only need a small, functional space – no extra rooms for production, no flashy displays. Here, the story, the quality, and the charm do the selling.
Pozzetti on the Map
Our vision is already coming true! The first locations have opened in Dubrovnik, Ljubljana, Portorož, Poreč and Zagreb. Our partners have recognized the potential and and jumped on board. These charming little oases, dedicated to the finest gelato, are now within arm’s reach.
If you thought ice cream was just a dessert, it’s time to think again. With Pozzetti shops, gelato becomes an experience. And we’re just getting started!
The sweet road to perfection: Introducing the new Pozzetti ice cream line
We saw a golden opportunity to take our ice cream game to the next level—but we knew it wouldn’t be an easy ride. Our philosophy is simple: only top-quality gelato makes the cut because our customers always come back for more. And delivering quality? Well, that’s what we do best!
However, this brings us back to the beginning because we couldn’t just copy our popular 5L and 8L ice cream packs. For this new concept, we had to start from scratch and come up with something completely new, in line with the whole story. After a thousand recipes, countless experiments, and endless tastings (yes, someone had to do the hard work!), we created an entirely new line of gelato products.
Our new Pozzetti ice cream line is a true tribute to nature and quality. We’ve used fresh milk and cream, ditched all those E-numbers and gluten, and introduced vegan ice creams with 50% fruit—completely dairy- and lactose-free. And as always, we’ve used only the finest ingredients the market has to offer. No compromises, just pure perfection in every bite.
In doing so, we went the extra mile to source as many Croatian ingredients as possible because staying local is in our DNA—even if it comes at a higher price. After all, we know that customers at Pozzetti Shop are looking for the best and most natural options, and we’re here to deliver. For ice cream lovers and professionals, we’ve also decided to offer part of this new ice cream line in large 5L and 8L tubs as well.
The new Premis Pozzetti ice cream packaging now comes in practical 6.5-liter disposable tubs! But wait, the story doesn’t end there. These tubs fit perfectly into our special stainless steel ones, which are also available. To make things even better, our stainless steel tubs seamlessly fit into any standard Pozzetti display case. So, everything is in its place – sleek, functional, and ready to go!
In our offer, we have Pozzetti showcases that are true Italian masterpieces! Imagine – a blend of elegance, functionality, and top technology, all crafted by the finest Italian artisans: ITALPROGET, ISA, and BRX. If Ferrari and Maserati are synonymous with luxury in the world of cars, these showcases are the Ferrari and Maserati of the ice cream world!
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