Our Instagram Star – Catering Ice Cream Pozzetti 6.5L
The market is like ice cream – it’s constantly changing, and if you don’t keep up with it, it quickly melts beneath you! In Croatia, the number of Pozzetti ice cream shops is fewer than the fingers on your hand, while abroad, these same Pozzetti shops are a real magnet for those with a sweet tooth – the lines in front of them are as long as summer nights.
Since we already export our products and are familiar with those foreign markets, we couldn’t help but notice the phenomenon: ice cream shops that exclusively offer ice cream in Pozzetti packaging have become an absolute hit. And so we said to ourselves – Hey, it’s time for us to dig into that sweet story too!
At first, it seemed like a simple task. It turned out that we needed a serious investment in new technologies to achieve that perfect, creamy Pozzetti standard. But you know what they say – good ice cream is worth sweating for!
In developing these products, it was necessary to understand the whole concept because, honestly, at first, it wasn’t clear to us why someone would buy ice cream that they can’t see through the display case, which is in some kind of tube with a lid and they don’t see the product itself, but we soon understood.
On the other hand, our 5 and 8-liter packs don’t need any philosophy – you just look at that splendor and your legs drag you to the display case. Those packs literally scream: “Buy me!” The appearance of the product is so attractive that, even though you came for bread and milk, you get an irresistible urge to lick some ice cream on the way back.
And then we come to Pozzetti shops, scenes where people stand in line, patiently waiting for their portion of ice cream as if they were waiting for free tickets to a concert. When you take a closer look at the concept of these stores, you realize that there is a whole science behind that line. First, those shops are almost always indoors and look like they just stepped out of an advertisement for minimalism. Everything is “clean” – the walls, neat shelves, no visual stress. Second, they don’t sell everything there – if they offer something else with ice cream, it’s always perfectly paired and adds value exclusively to the ice cream.
What is the most fascinating thing? There is no impulse buying in this concept. Nobody enters a Pozzetti shop to see what’s new, but comes with a clear mission: “I want that ice cream because I know it’s fantastic!” Most customers have already been there and are coming back for more. The rest? They stand in line because they’ve heard stories and think: “Let me see what’s going on here.”
So, the secret is in understanding the whole concept. When all the parameters fall into place – from the appearance of the space to the taste experience – lines are guaranteed. And us? We have learned that ice cream is not just a dessert, but a whole emotion. Once in a tube, another time in a display case, but always with the same goal: to win the heart of every ice cream lover.
Each ice cream comes with its own story – unique, special, just like you! This is not just ice cream, this is a real revolution in a cone. Welcome to the world of Pozzetti shops, where every bite tells a story – and a healthy, delicious, and completely different one.
Ice Creams with Character
Pozzetti shop brings ice creams that have their own attitude! Gluten-free? We have it. Vegan? Of course. Without the famous “E-numbers”? They’re here. These are ice creams for a new generation of ice cream lovers who want to enjoy a pure, high-quality, and irresistible taste! The whole concept appeals to a new audience that wants healthy, delicious ice creams and wants the ice cream to be covered because it looks cleaner to them. All of this packaged in one concept suddenly makes sense.
A Concept That Holds Water (and Ice Cream)
This innovative approach to ice cream is not just about taste. It’s the whole experience, a story that connects the product, the space, and the audience. The Pozzetti shop requires the entire space to be decorated in accordance with this vision – from special display cases that store ice cream to a minimalist, charming interior. Yes, it’s not easy, but trust us – it makes sense.
Compact and Practical
Wondering who to sell this kind of ice cream to? We went through dilemmas with partners and found the answer. Many are ready to open special Pozzetti shops! In many cities, it is not easy to find space for two large display cases that would attract passers-by from the street. But for a Pozzetti shop? You only need a small, functional space, because there is no need for additional production rooms or exhibition spectacles – here the story, quality, and charm sell the ice cream.
Pozzetti on the Map
Our vision is already coming true! The first locations have opened in Dubrovnik, Ljubljana, Portorož, and Zagreb. Partners have recognized the potential and started implementation. Small, charming oases dedicated to the finest ice creams that are within reach.
If you thought ice cream was just a dessert, it’s time to change your mind. With Pozzetti shops, ice cream becomes an experience. And we are telling a story that is just beginning!
Sweet Path to Perfection: A New Line of Pozzetti Ice Cream
We recognized a golden opportunity to improve our offer, but we knew that we had a long way to go. Our philosophy is clear – only top-quality products, because our customers always come back for more. And a quality product is what we do best!
However, this brings us back to the beginning because we couldn’t just copy our popular ice creams from 5L and 8L packaging. For this new concept, we had to start from scratch and come up with something completely new, in line with the whole story. After a thousand recipes, experiments, and endless tastings (yes, someone had to do that too :)), we created a completely new product line.
Our new line of Pozzetti ice cream is a true tribute to nature and quality. We used fresh milk and cream, removed all those E-numbers and gluten, included vegan ice creams with 50% fruit, without milk and lactose in our offer. And all that, as before, with the best raw materials that the market offers. No compromises, just pure perfection in every bite.
In doing so, we made an extra effort to obtain as many Croatian ingredients as possible, because local is in our blood – even if it means a higher price. After all, we know that customers in Pozzetti shops are looking for the best and most natural, and we are here to provide them with that. For ice cream lovers in the hospitality industry, we decided to offer part of this new line in large 5L and 8L packaging as well.
The new Premis Pozzetti ice cream packaging now comes in practical disposable 6-liter plastic containers! But that’s not the end of the story. These containers slide perfectly into our special stainless steel containers that we also have on offer. To make things even better, our stainless steel containers fit flawlessly into any standard Pozzetti display case. So, everything is in its place – elegant, functional, and ready!
We have Pozzetti display cases in our offer that are true Italian masterpieces! Imagine – a combination of elegance, functionality, and top technology, all from the best Italian masters: ITALPROGET, ISA and BRX. If Ferrari and Maserati are synonymous with luxury on the roads, these display cases are Ferrari and Maserati in the world of ice cream!
